Last updated: 14 June 2026
These Terms of Use (“Terms”) govern your access to and use of the BookingPage.ai website at bookingpage.ai and related services (the “Services”), including:
By using the Services, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Services.
The Services are offered to business owners or authorised representatives of a business listed on Google Business Profile. You must:
We may refuse or cancel registrations that do not meet these requirements.
BookingPage.ai helps businesses:
/book/{slug}.We are a registered provider with Google for relevant booking integrations. Google controls approval, display, and policies for Business Profile actions; we do not guarantee that Google will approve or maintain your Book Now button.
Studio stores page configuration and secure calendar connection tokens; appointments and end-customer details on Studio bookings are created in your Google Calendar, not in a central BookingPage appointment database. See our Privacy Policy for data roles.
Optional paid services (Pro, Studio, custom integrations) may be offered under additional terms or order forms communicated at purchase. Where they conflict, those specific terms prevail for the paid service.
You agree to:
Free tier: Subject to these Terms, we may offer free registration and Book Now setup for eligible single-location businesses below our volume thresholds (for example, fewer than fifty Book Now button clicks per day from your Google Business Profile), as described on our website. Free Book Now links may route customers through a BookingPage.ai redirect page that includes our branding.
Paid tier: Businesses with fifty or more Book Now button clicks per day from their Google Business Profile, operating multiple locations or branches, or requesting removal of BookingPage.ai redirect pages and branding require a paid plan. Stripe payment integration is available on BookingPage Studio only. Other custom integrations may also require a paid plan. Fees and scope will be agreed before work begins.
We may change pricing, limits, or features with reasonable notice where required.
Our Privacy Policy explains how we collect and use personal data. In short: you are the data controller for your customers’ booking data; we are your data processor when Studio (or our platform) handles that data on your behalf. This section summarises your obligations as a business customer.
When you register with BookingPage.ai, we are typically the data controller for your business contact and account information only. When you use Studio (or otherwise receive end-customer booking data through our platform), the roles are:
You must not describe yourself to customers or regulators as BookingPage.ai’s processor; you decide why and how customer data is collected and used for your business.
If you or your customers are in the United Kingdom, European Economic Area, Switzerland, or another jurisdiction with data protection law (including Canada, Australia, or US state privacy laws), you must:
Business customers using Studio or paid services may request a DPA covering processor terms (confidentiality, security, subprocessor use, international transfers, and assistance with rights requests). Email support@bookingpage.ai with subject “DPA request”. Until a separate DPA is signed, the Privacy Policy and these Terms describe our processor commitments where applicable.
Free-tier Book Now links may pass through our redirect service. We log clicks (including technical metadata such as referrer and user agent) to operate tiers, billing, and service analytics, as described in the Privacy Policy. By using the free tier you acknowledge this measurement.
You must verify your business email address using the link we send before we submit your Book Now request. Unverified registrations may be deleted after a reasonable period.
The BookingPage.ai name, branding, website content, and software are owned by us or our licensors. You receive a limited, non-exclusive licence to use the Services for your business purposes in accordance with these Terms. You retain ownership of your business content and booking page.
The Services are provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including fitness for a particular purpose and uninterrupted availability. We do not warrant that Google will display your Book Now button continuously or that your booking page will meet all customer expectations.
Nothing in these Terms excludes liability that cannot be excluded under applicable law (including death or personal injury caused by negligence, or fraud).
Subject to the above, we shall not be liable for indirect, incidental, special, or consequential losses (including loss of profit, bookings, or goodwill) arising from your use of the Services or reliance on Google’s platforms. Our total liability to you for claims arising in connection with the Services in any twelve-month period is limited to the greater of (a) £100 or (b) the fees you paid us in that period for paid Services.
You agree to indemnify and hold us harmless against claims, losses, and expenses arising from your breach of these Terms, your booking page, your business operations, or your violation of third-party rights (including Google’s policies), except where caused by our wilful misconduct.
We may suspend or terminate your access if you breach these Terms, provide false information, or if required by Google or law. You may stop using the Services at any time by contacting us. Provisions that by nature should survive termination (including liability limits and indemnity) will survive.
Our use of personal data is described in our Privacy Policy, which forms part of your agreement with us. Where you process end-customer data through Studio, you must also comply with section 5 of these Terms.
We may update these Terms from time to time. We will post the revised Terms on this page with an updated date. Material changes may be notified by email where appropriate. Continued use after changes constitutes acceptance where permitted by law.
These Terms are governed by the laws of England and Wales. The courts of England and Wales have non-exclusive jurisdiction for disputes, except where mandatory consumer protection laws in your country require otherwise.
If you are a consumer or business in the EEA, UK, Switzerland, or another jurisdiction, you may have mandatory rights under local law (including data protection, unfair terms, and dispute resolution) that cannot be waived by contract. Nothing in these Terms limits those rights.
Questions about these Terms: support@bookingpage.ai.