100% free for most businesses
Turn Google searches into confirmed bookings

Add a Book Now Button to Your Google Business Profile

Register free and we’ll connect your Google listing’s Book Now button straight to the booking page you already use — so customers can book directly from Google Search and Maps without calling or hunting for a link on your website. We work with salons, clinics, trades, fitness studios, and hundreds more business types.

Check if we support your business type

Register Free See How It Works

Essential Business Tools

Everything you need to turn Google searches into confirmed bookings.

Business listing

Google Business Profile Integration — “Book Now” Button

Featured Service

Customers can book directly from your Google Business Profile and Google Maps without having to call or visit your website first. Your official Book Now button links straight to the booking page you already use — on Google Search and Maps, phone, tablet, or desktop. We set this up free for most service-based businesses.

  • Stand out on Google Search and Maps
  • Official Reserve with Google booking action
  • Direct link to your booking page
  • Capture high-intent local searches
  • Bookings 24/7 from mobile or desktop
  • Track Book Now clicks in Google Business Profile Insights
Register Free

Why a Book Now Button Helps You Sell More

Turn the local search traffic you already get into confirmed bookings — and keep your Google listing ready for how customers search today, including AI-assisted results on Google.

One-click from Google

Your official Book Now action appears on your Business Profile. Clicks go directly to your booking page — fewer drop-offs than “visit website” and hunt.

Capture high-intent traffic

People searching on Google Maps and Search are often ready to book today. A prominent booking action turns views into appointments and revenue.

Bookings 24/7

Take bookings while you’re with clients or after hours. Your existing booking system handles availability — we simply make it discoverable on Google.

Every device

Customers book from Google on mobile, tablet, or desktop. Your booking page is responsive — the same smooth experience however they find you.

Official Google integration

We are a registered provider with Google. Your Book Now button is submitted through the proper Reserve with Google process — professional and compliant.

Studio payments

Need to take card payments? BookingPage Studio lets you connect your own Stripe account on your branded booking page.

Win more local searches

Most customers find service businesses on Google Maps and the local pack — not page one of organic results. A prominent Book Now action helps you convert those views while rivals still send searchers to a generic website link or phone-only listing.

Higher conversion, same visibility

Book Now is primarily a conversion upgrade: fewer steps between “found you on Google” and “appointment booked.” Businesses with integrated booking on their profile typically see stronger action rates than website-only paths — especially on mobile.

Built for AI-assisted discovery

Google increasingly answers local queries with AI Overviews and profile-rich results that pull from Google Business Profile data. Reserve with Google adds an official booking action — helping your listing stay actionable as search moves beyond blue links.

We Work With Many Business Types

Salons, clinics, trades, fitness studios, professional services — if you take appointments, we can connect Google Book Now to your booking page.

We support 551+ appointment-based business types through Google's Reserve with Google programme — including hair salons, barbers, dentists, gyms, spas, physio clinics, plumbers, electricians, and accountants. Use the search below to check your business type, or browse category setup guides.

Loading…

Try:

Type at least 2 characters or pick a popular category to see matching business types.

No business types match your search. Try another keyword.

How to get Google Book Now

Category-specific setup guides for popular business types. Browse all guides or see a women's personal trainer guide.

Car repair Motorbike rental MOT centres Rafting Taxi service Women's PT Car rental Spas Yoga studios Window cleaning Tattoo shops Beauty salons Ayurvedic clinics Pilates studios House cleaning Electricians & trades Nail salons Pest control All guides

How It Works

From Google search to confirmed booking — three simple steps.

1

Customer searches on Google

They find your business on Search or Maps — often ready to book today.

2

They click Book Now

Your official Google action links straight to the booking page you provide — on any device.

3

They complete a booking

Your existing system handles services, times, and confirmations.

Professional Booking Pages

Already have a booking page? Perfect — we link Google to it. Need a new one? We’ll design and build one for you.

A clear, responsive booking experience keeps customers moving forward on phone, tablet, or desktop. Below is a live example of the kind of page your customers will see after clicking Book Now on Google.

  • Service selection & availability
  • Staff and time-slot booking
  • Opening hours, map & reviews
  • Stripe payments on Studio booking pages
Open demo preview

Simple, Honest Pricing

Most businesses register and add Book Now completely free.

Free

£0

For most single-location businesses

  • Google Book Now button setup
  • Redirect Link to your existing booking page
  • Business email verification
  • Fewer than 50 Book Now clicks per day from Google
  • Single location / branch
Register Free

Pro

From as little as £7 per month

For higher Book Now traffic, multiple locations, or removing our branding

  • 50 or more Book Now clicks per day from Google
  • No BookingPage.ai redirect or branding
  • Multiple locations or branches
  • Priority support
Get Pro pricing

BookingPage Studio

Branded booking page + Google Calendar + Book Now

  • Your logo, colours, services & pricing
  • Google Calendar — bookings stay in your calendar
  • Google Book Now setup included
  • No BookingPage.ai redirect or branding
  • Connect your Stripe account
  • From £149 setup + £15/mo hosting
Explore Studio

Frequently Asked Questions

Quick answers about Google Book Now registration with BookingPage.ai.

BookingPage.ai helps service businesses add an official Book Now button to their Google Business Profile. We connect that button to the booking page you already use so customers can book in one click from Google Search or Maps.

Yes — registration and Book Now setup is free for most single-location businesses with fewer than 50 Book Now button clicks per day from their Google Business Profile. Free Book Now links use a BookingPage.ai redirect page. Paid plans (Pro or Studio) are required for 50 or more clicks per day, multiple locations, or to send customers straight to your booking page without our redirect or branding.

No. If you already have a booking page, we link Google Book Now to that URL. If you need a new page, we can design and build a custom booking page on enquiry.

Yes — we accommodate custom booking pages built around your services, branding, and how you take bookings. Once your page is ready, we link it to your Google Business Profile so customers can book from Google Search and Maps. Use BookingPage Studio to publish a branded page yourself, or contact us if you need a fully bespoke booking flow.

We support salons, clinics, trades, fitness studios, professional services, and hundreds more appointment-based business types. Search the supported business types list on this page to check yours, or browse setup guides for women's personal trainers, car rental agencies, day spas, tattoo shops, and beauty salons. See the guides index for more categories.

Complete the registration form with details that match your Google Business Profile, verify your work email, and we submit your Book Now button to Google after verification.

Yes. You can register multiple businesses using the same business email. Each business is verified separately before we submit it to Google.

Register free at BookingPage.ai with details that match your Google Business Profile, verify your business email, and we submit your Book Now action through Google's Reserve with Google process. You need an existing booking page URL — we connect Google to that page. See women's personal trainer, car rental, and spa setup guides, or browse all category guides.

Reserve with Google is Google's programme for appointment-based businesses. Approved providers like BookingPage.ai can add an official Book Now button to your Google Business Profile on Search and Maps, linking customers to your online booking page.

After you register and verify your business email, we submit your Book Now request to Google. Approval timing depends on Google, but most verified registrations are processed within a few business days.

After your registration is verified and submitted to Google, the Book Now button can typically take 24–72 hours to appear on your Google Business Profile in Google Search and Maps.

Yes. We publish country-specific Google Book Now guides with local FAQs and setup advice. Browse the guides index and choose your country to get started.

Yes. BookingPage.ai links Google Book Now to the booking page URL you already use — including pages built with common salon, clinic, and trade booking tools. You do not need to switch systems.

Google has not published Book Now as a direct ranking factor. The main benefit is conversion — turning profile views into bookings. A complete Google Business Profile with a working booking action looks more credible to searchers and adds to engagement Google tracks in Business Profile Insights (calls, direction requests, booking clicks). Reviews, categories, photos, and accurate hours remain what drive how often you appear locally.

Book Now increases completed bookings from local search more than raw website visits. Many customers book from Google Search or Maps without opening your website first — that is intentional. You should see more Google Business Profile actions, including Book Now clicks, in Insights. Total demand captured often rises even when website sessions stay similar.

Google increasingly uses Google Business Profile data in AI Overviews and local results. Reserve with Google adds an official, structured booking action on Search and Maps — part of how appointment businesses stay discoverable and bookable as search becomes more AI-assisted. It does not guarantee placement in AI Overviews, but it aligns your listing with Google's booking ecosystem rather than a generic contact link.

Register for Your Free Book Now Button

For business owners only — use your business email. You can register multiple businesses with the same email. We’ll verify each registration before submitting to Google.

Choose your country first — we use it to find your business on Google.

    Must match your Google Business Profile name. Search suggestions appear after you select a country.
    Choose the category that matches your Google Business Profile. Browse supported types
    Business address

    Must match your Google Business Profile. All fields are required.

    Leave blank if the same as town.
    No Gmail, Yahoo, Outlook, etc. Agency emails are not accepted. No business domain? Email support@bookingpage.ai — we may make exceptions.
    The page customers will reach when they click Book Now on Google.
    Required — you cannot register without accepting.

    Check your inbox

    We sent a verification link to for . Click the link to confirm this registration. Once verified, we’ll submit that business’s Book Now button to Google.

    Didn’t receive it? Check spam or

    Contact Us

    Custom booking pages, Pro plans, Studio Stripe setup, or any questions — we’re here to help.

    Want a professionally custom-built booking page, Studio with Stripe payments, or multi-location Pro pricing? Send us a message and we’ll come back to you shortly.

    Prefer your own email client? Email us directly