The old journey
5 extra steps
- Google Search
- Visit website Drop-off
- Find services Drop-off
- Find booking link Drop-off
- Try to book Drop-off
Google Search → Book Now → confirmed booking
Add an official Book Now action to your Google Business Profile and send customers directly to the booking page you already use. You do not need to replace your booking software.
The extra steps
People searching for your service already intend to book. Make the path from Google to a confirmed appointment as short as possible.
5 extra steps
Direct from Google
Google Search & Maps
Book NowKeep the booking system you already use.
We don’t replace your booking system. We make Google send customers to it.
Why it works
Customers go from Search or Maps into the booking page you already use.
We connect Google’s official Book Now action to your URL. No new software required.
People searching for your service already intend to book. Let them act immediately.
Your existing system still handles availability while you are busy or closed.
Salons, clinics, trades, gyms, and 700+ appointment-based Google categories.
How it works
Register with details that match your Google Business Profile.
We submit the official Book Now action to your existing booking URL.
They discover you on Google Search or Maps.
They complete the booking in the system you already use.
Need a booking page too?
A branded booking page with your logo, colours, services, and pricing — connected to Google Calendar, Google Book Now, and Stripe if you take payments.
Explore BookingPage Studio700+ supported types
Search your Google category, or pick a popular type.
Type at least 2 characters or pick a popular category.
No business types match your search. Try another keyword.
Pricing
Most businesses register and add Book Now completely free.
Most businesses start here
Single location · fewer than 15 Book Now clicks/day
Get started freeGrowing & multi-location
From as little as £7 per month
Higher volume, multiple locations, no redirect branding
View full pricingNeed a booking page too?
From £149 setup + £15/mo
Branded page, Google Calendar, Book Now, Stripe
Explore StudioMulti-location
Register your first location free, then add branches from the same dashboard — Book Now, reporting, and volume pricing in one place.
Explore multi-locationDiscoverable. Understandable. Bookable.
SEO helps customers find you. Structured information helps systems understand you. Book Now lets them take action.
Read the AI search guideSEO and Google Business Profile help customers find you.
Structured information helps search engines and AI systems understand your services.
Book Now turns that discovery into a confirmed booking.
FAQ
Your customers are already searching.
Add an official Book Now button to your Google Business Profile and send customers to the booking page you already use. Free for most businesses.
Get your Book Now button — freeAlready verified? Sign in
Your hair salon
Hair salon · London, England