Questions, answered.

Yes. registration and Book Now setup is free for most single-location businesses with fewer than 15 Book Now button clicks per day from their Google Business Profile. Free Book Now links use a BookingPage.ai redirect page. Paid plans (Pro or Studio) are required for 15 or more clicks per day, multiple locations, or to send customers straight to your booking page without our redirect or branding.

Free clicks per day are customer taps on your Book Now button on Google Search or Maps that reach your booking flow through BookingPage.ai’s free-tier redirect link, counted per calendar day (UTC). We monitor usage under a fair use policy — occasional busy days are fine, but if your account continues to go over the free limit (fewer than 15 per day), we may ask you to upgrade to Pro or Studio.

No. If you already have a booking page, we link Google Book Now to that URL. If you need a new page, we can design and build a custom booking page on enquiry.

Yes. we accommodate custom booking pages built around your services, branding, and how you take bookings. Once your page is ready, we link it to your Google Business Profile so customers can book from Google Search and Maps. Use BookingPage Studio to publish a branded page yourself, or contact us if you need a fully bespoke booking flow.

Yes. Alongside Google Book Now setup, we can help refresh existing websites and important pages so they look current and support bookings well. Scope and pricing are custom — contact us for a quote. See also Website & page refresh.

We support salons, clinics, trades, fitness studios, professional services, and hundreds more appointment-based business types. Search the supported business types list on this page to check yours, or browse setup guides for pet boarding services, spas, beauty & massage salons, motorcycle rental agencies, towing services, car rental agencies, and electricians. See the guides index for more categories.

Complete the registration form with details that match your up-to-date Google Business Profile (including your physical business address), verify your work email, and we submit your Book Now button to Google after verification.

Yes. Google renamed Google My Business (often shortened to GMB) to Google Business Profile in 2021. It is the same business listing on Google Search and Maps, where you manage your name, address, hours, photos, and actions such as Book Now.

For Reserve with Google, your Google Business Profile must be up to date and include a physical business address on Google: the same name, address, phone, category, and hours you enter when you register. Update your listing in Google Business Profile first if anything is missing or outdated; mismatches are a common reason Google delays or declines Book Now setup.

Yes. You can register multiple businesses using the same business email. Each location is verified separately before we submit it to Google. After your first signup, sign in to the business dashboard and use Add branch to onboard more locations without registering from scratch each time.

Yes. You can manage multiple branches/locations from a single business dashboard. Add branches, view roll-up click reports, and turn Book Now on or off per location.

Pro is billed per enabled location (a branch where you have turned Book Now on) from the list price shown in our pricing section. Your Stripe invoice shows the number of active locations and the £/location price, with the total monthly cost calculated automatically. You can easily enable/disable locations in your business dashboard, so you only pay for locations you have activated. Volume discounts apply automatically as you add more active locations.

Register your first location free on this page. Google Places lookup can prefill your address and business details. Then sign in to the business dashboard and click Add branch for each additional location (same admin email). You get one dashboard for all branches: roll-up click reports, Book Now on/off per branch, and Pro billing with volume discounts. For very large rollouts (500+ branches), contact us for assisted onboarding.

Register free at BookingPage.ai with details that match your up-to-date Google Business Profile (including a physical business address), verify your business email, and we submit your Book Now action through Google's Reserve with Google process. You need an existing booking page URL. We connect Google to that page. See women's personal trainer, car rental, and spa setup guides, or browse all category guides.

Reserve with Google is Google's programme for appointment-based businesses. Approved providers like BookingPage.ai can add an official Book Now button to your Google Business Profile on Search and Maps, linking customers to your online booking page.

BookingPage.ai is a brand of GoBookMeIn.com. GoBookMeIn is the Google booking integration partner behind the Book Now setup. Google may show GoBookMeIn in your Business Profile’s Bookings or Appointments section. Customers still tap Book Now on your listing and go to the booking page you registered.

After you register and verify your business email, we submit your Book Now request to Google. Approval timing depends on Google, but most verified registrations are processed within a few business days.

After your registration is verified and submitted to Google, the Book Now button can typically take 24–72 hours to appear on your Google Business Profile in Google Search and Maps.

Yes. We publish country-specific Google Book Now guides with local FAQs and setup advice. Browse the guides index and choose your country to get started.

Yes. BookingPage.ai links Google Book Now to the booking page URL you already use, including pages built with common salon, clinic, and trade booking tools. You do not need to switch systems.

Google has not published Book Now as a direct ranking factor. The main benefit is conversion, turning profile views into bookings. A complete Google Business Profile with a working booking action looks more credible to searchers and adds to engagement Google tracks in Business Profile Insights (calls, direction requests, booking clicks). Reviews, categories, photos, and accurate hours remain what drive how often you appear locally.

Book Now increases completed bookings from local search more than raw website visits. Many customers book from Google Search or Maps without opening your website first, that is intentional. You should see more Google Business Profile actions, including Book Now clicks, in Insights. Total demand captured often rises even when website sessions stay similar.

Google increasingly uses Google Business Profile data in AI Overviews, AI Mode, and local results. Reserve with Google adds an official, structured booking action on Search and Maps, part of how appointment businesses stay discoverable and bookable as search becomes more AI-assisted. It does not guarantee placement in AI answers, but it aligns your listing with Google's booking ecosystem rather than a generic contact link.

BookingPage Studio booking pages read live availability from your Google Calendar and update as slots are taken. That supports AI-assisted booking in two complementary ways:

Google Search & AI Mode. Studio includes Google Book Now setup, so your Google Business Profile can link to a page with real, current times — the same booking ecosystem Google uses in AI Overviews and local results. When someone clicks Book Now from Google, they see up-to-date availability. Google does not guarantee it will show your open slots inside an AI answer itself.

WebMCP pilot. Each public Studio URL (bookingpage.ai/book/your-business) can register browser tools so an AI assistant visiting your booking page (in supported Chrome builds) can read services, dates, and times and help a customer complete a booking in the page. Paid services still require the customer to pay in the UI. This is an early pilot — not every AI product or browser supports it yet.

Learn more on Studio or our AI assistant guide.

Sign in to your business dashboard, open Branches & Book Now, and turn the switch Off for each branch. Full step-by-step instructions, a removal request form, and support contact details are on our opt-out page.